Pecan Deluxe Candy Company makes ingredients that go into some of the most recognized food products in America. They just can't tell you which ones.

Founded in Dallas in 1950, Pecan Deluxe has grown into a 600-person, 1,500-product global supplier serving ice cream brands, QSR chains, bakeries, and beverage manufacturers across the US, Europe, and Asia. They've since expanded, making them the largest domestic manufacturer of popping boba in the country. Their tagline is "We're Not Just Nuts." It's an understatement.

We came on board the same year popping boba launched, with one central challenge: help a company that can't name its clients tell a story enticing enough to bring new ones in.

We started with an animated brand video and a company overview built to convey a three-generation family business with a genuine personality and an obsessive commitment to innovation.

The ongoing work is a content program spanning social, trade communications, and web, designed to reach the R&D teams, procurement specialists, and culinary professionals who drive ingredient decisions at major food manufacturers and QSR chains.