EarthX
Marketing Strategy, Brand Development, Campaign Strategy, Website Development, Print Design, Experiential, Video, Photography
I led teams to help environmental nonprofit EarthX with brand and digital strategies as it transitioned from in-person events to live-streaming virtual events, and then to the streaming media network, EarthxTV. From its sophisticated and nimble website, to mission-forward campaigns and promotions and a brand system equipped to handle rapid change, we helped create a sustainable marketing ecosystem that performs better and does more, no matter where it’s headed next.
Nature is sneaky in how it hides its design manual. It’s all ratios, flows, and feedback loops, and when we translate that into digital space, you feel the resonance.
My brilliant design/development team was deeply inspired by some enduring natural principles with our latest site for EarthX. Flow and movement, proportion and harmony, light and atmosphere, adaptation and responsiveness, time and seasonality. It breathes.
We rebuilt the website to reflect what EarthX truly is: a leading global connector and environmental forum to positively impact our world for a sustainable future. With a full plate of conferences, events, and even a connected news and entertainment network, the new site brings purpose, simplicity, and access to the forefront.
Whether you’re a CEO, entrepreneur, or a concerned global citizen, EarthX is your connector to the global community determined to create a sustainable world for all life and future generations.
