Cricketeer
Marketing Strategy, Brand Development, Campaign Strategy, Website Development, POS, Print Design, Video, Photography
Trybus Menswear needed help with the rebirth of Cricketeer, a suit brand dating back to 1881.
With a whole workforce begrudgingly returning to the office, we wanted to let them know that it doesn't have to be that big of a drag. And while marketing a men's suit brand in a post-pandemic world presents certain unique challenges, true class never goes out of style.
In this new world, the man defines the clothes, not the other way around. How you dress is your personal choice. And just because it’s basic doesn’t mean it has to be boring.
Thus was born the idea of suits for guys who insist on doing things THEIR way. Whether it's a traditional pairing with flip-flops or donning a suit for goat yoga, it’s made for those who Dress Any Way They Damn Well Please.
We suited them up with a full omnichannel strategy, brand identity, and voice. Then, a series of social content that captures the brand's personality, and drives interest in dressing up uniquely.
